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70% of US has at least 1 active social media profile. By 2021, the number of social media users worldwide will hit 3.1 billion! Connecting with your target audience will be easier if you are active where they are.
95% of adults between the ages of 18-34 are likely to follow a brand on social media. Social media allows you to be more conversational with your audience and show a different side to your brand – people are more receptive to authentic connections.
Being present on social media channels raises your brand’s profile. You are making your brand more accessible and familiar to your customers.